WHAT IS DIGITAL SIGNAGE DISPLAY?

Digital signage screens show and dynamically communicates messages to your audience by way of television programming, menus, information, advertising and other messages. Electronic digital signage uses technologies such as LCD, LED and projection Screens to display content such as digital images, video, streaming media and text scrolling and can be found in public spaces, such as  transportation systems, cinemas, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc. Signage Screens can also be touch interactive and are also used in wayfinding, exhibitions, public installations, marketing and outdoor advertising.

Digital signage displays use a range of methods to upload content, from standalone USB plug and play to content management software (cms) and digital media distribution. This can either be run from personal computers, media players, servers or regional/national media hosting providers.

Since digital signage content may be frequently and easily updated and because of the interactive abilities available such as embedded touch screens, movement detection and image capture devices which enable these forms of signage to understand how users are interacting with them, they are gaining acceptance as an alternative to static signs. Static of fixed signage can be expensive, inflexible and time consuming from plan, design, print and delivery, whereas digital signs can be updated with new content easily at the touch of a button. These digital signs can be scheduled according to targeted messages, to specific locations and/or consumers, at specific times within minutes allowing messages to be almost instantaneous. Furthermore real-time information such as local, national or global news feeds as well as interfaces to electronic equipment allow digital signs to be flexible as dynamic messaging systems .

Independent Sources of Information

Expert Market Research